Made The Japanese Way
-196 is a vodka seltzer that’s legendary in Japan, and now available in the U.S. So to launch it in America, we made our ads just like the drink — the Japanese way.
All casting, filming, editing, and post work was done in Japan.
Directed by: Hiroshi Kikuchi
CD: Andrew Tobin
ACD Art: Marjorie Vardo
ACD Writer: Me