Velveeta Foodie Call
Life’s two greatest pleasures are sex… and food. Yet late at night when one ramps up, the other shuts down, creating a food desert. So we created the foodie call: late night’s first ever booty call food delivery service. People were able to add 855-VELVEET to their booty call text and get the hottest meals delivered to their door, making their wildest food fantasies come true.
We ran digital OOH late at night in the city, and posted social content into the wee hours of the night — encouraging people to text our number and get a foodie call delivered for their booty call.
CCO: Julia Neumann
ACD Copy: Me
ACD Art: Andrew Chin
Copywriter: Paula Gete-Alonso
AD: Anna Cevallos