{Sr. Copywriter}
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Penn State University // TV

PSU

At Penn State University it seems like every single person, from students to researchers, are finding ways to leave the world a little better than they found it. It’s a University-wide belief that prompted us to create the ‘One Community, Impacting Many’ campaign—a way to show the world all the amazing things happening at PSU, and the people responsible for them.

One :30 TV spot features a student, Shevy Karbasi, and his journey to create an app that allows people to test their blood from their phone. A second spot features PSU researcher Christina Grozinger, and her fight to save Pennsylvania’s bees and its agriculture.