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Oscar Mayer

A Side of Bacon For America

If bacon makes everything better, why doesn’t everything come with a side of bacon? A simple question that unlocked a campaign designed to sell more bacon — and also more of everything else in America.

We partnered with every kind of brand— from Amazon, to hotels, movie theaters, tattoo parlors, European Wax Centers — even with Mint Mobile and Ryan Reynolds himself to offer a side of our best bacon with their best wireless plans.

CDs: Zack Roif & Michael Hess
ACD Copy: Me
ACD Art: Andrew Chin
Sr. Writer: Sam Geloso
Sr. AD: Jose Contreras