Visa Tap to Pay

Visa Tap to Pay makes it faster and easier to pay. But instead of trying to tell that in just one story, we worked with Terri Timely to create a completely modular campaign that let us film individual vignettes capable of being mixed, matched, and cut into over 1,235 unique pieces of content—giving us over 1000+ pieces of digital content to tell our story. (Don’t worry, I won’t post them all). (Maybe).

Creating a modular campaign allowed us to show the different cards customers could use, the different things they could buy, and highlighted just how fast the transaction actually is.

Here’s how we did it, and what we learned in the process:

CDs: Leah Butler & Laura Holmes
Sr. Writer: Me
Sr. AD: Andrew Chin