{Sr. Copywriter}

Visa Tap to Pay // Digital

Visa Tap to pay

Visa now offers new contactless cards, which make it a faster and easier way to pay. But instead of trying to tell that in just one story, we decided to create a completely modular campaign that let us film individual vignettes capable of being mixed, matched, and cut into over 1,235 unique pieces of content—giving us over 1000+ ways to tell our story. (Don’t worry, I won’t post them all). (Maybe).

One tells the story of Visa being faster than cash. Much faster.

Another told the story through a different opening and a different product.

And yet another told the story through multiple products.