THE PRIDE OF HERSHEY
Everyone knows Hershey, Pennsylvania for its most famous export: Hershey’s chocolate. But far fewer know it’s also the hometown of Christian Pulisic, captain of the U.S. Men’s National Team. So during the World Cup, we rewrapped Hershey’s most iconic product to celebrate its other hometown hero. Limited-edition bars were released but not before a special first batch was sent directly to Christian in Milan, documented in a launch film.
Because happiness is knowing home is always rooting for you.
Featured in Fox News, Newsweek, Fox Business, Parade
To follow up the release of our bars, an OOH campaign was created that celebrated the other pride of Hershey - our soccer star.
ECD: Alberto Orte
ACD Writer: Me
ACD AD: Erika Reyes
Sr Writer: Steph Vicari
Sr Designer: Jayme Underhill